All your clients’ tools
Connected at once

Connect your tools once. Work across your AI apps. Collaborate with your team without losing context.

See how it works
Primer

Every client
One connection

Choose your AI. Every client’s accounts stay connected.

  • Shopify
  • Meta Ads
  • Gmail
  • Stripe
  • GitHub
  • Notion
  • Claude
  • ChatGPT
  • Cursor
  • Claude Code
  • Codex

Your tools, together in Primer — integrations coming soon

One place for every client’s tools

Each client keeps their own accounts. Primer keeps them connected, so your AI can work with the right business.

Swipe to see every tool

Illustration of the planned experience: four separate clients, each with six connected business tools
Your clients
Shopify
Meta Ads
Gmail
Stripe
GitHub
Notion
Client AConnectedStoreConnectedAd accountConnectedInboxConnectedPaymentsConnectedRepositoryConnectedWorkspace
Client BConnectedStoreConnectedAd accountConnectedInboxConnectedPaymentsConnectedRepositoryConnectedWorkspace
Client CConnectedStoreConnectedAd accountConnectedInboxConnectedPaymentsConnectedRepositoryConnectedWorkspace
Client DConnectedStoreConnectedAd accountConnectedInboxConnectedPaymentsConnectedRepositoryConnectedWorkspace
Primer

Switch clients without disconnecting anyone

Illustration of the planned experience. Shopify, Meta Ads, and Gmail are in testing. Stripe, GitHub, and Notion are coming soon. We’ll confirm available connections before you start.

Built for more than one client

Manage each business in its own workspace, with the AI apps you prefer.

A separate space for each client

Find the right store, ad account, or inbox in one client workspace.

Connect your accounts once

Choose which connected accounts each AI app can access.

Work across your AI apps

Continue saved work in another AI app you’ve connected, with its decisions and next step.

Stay in control of changes

Review proposed price changes before Primer applies them and checks the result.

Work with your team

Ask a teammate for a review or hand them part of the work. They pick it up in their own AI app, with the context it needs.

Stay in the apps you use

Primer works inside the AI apps you already have. There’s no new chat app to learn.

Plans for your agency

Planned monthly pricing for your team

Primer is in early testing. We’ll confirm access, pricing, and what’s included before you start.

Built by an agency

We built Primer at Onward to help AI work with the right client accounts.

We’re inviting other teams to test it with us.

Hart Howard

Chief executive officer

Builds Primer and leads product development.

Grayson Lusco

Chief operating officer

Works with agencies trying Primer and runs the business.

Michael Connelly

Chief marketing officer

Leads the Primer brand, marketing, and launch.

Questions, answered

Primer brings a business’s connected accounts, facts, rules, and saved work together. AI apps you authorize can use that information to answer questions and work on tasks. Each business has its own accounts and access settings.

Commerce businesses and the agencies that run them—especially teams managing multiple stores, ad accounts, or inboxes with AI.

That’s the goal. We’re building Primer for apps such as Claude, ChatGPT, Cursor, Claude Code, and Codex. Tell us what you use, and we’ll confirm whether your setup is ready for early access.

Shopify, Meta Ads, and read-only Gmail connections are in testing. Stripe, GitHub, and Notion are planned next. Live provider and AI compatibility is not yet verified. We’ll confirm which connections are ready for your setup before you start.

You assign each account to a business and choose what each AI app may access. Primer checks those permissions and identifies the source accounts in its results. Gmail access is optional and read-only.

We’re inviting a small group of teams to test Primer with us. Join the waitlist and we’ll email you when early access opens for more teams. We’ll confirm whether Primer is ready for your setup before you start.